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What Kids Buy and Why: The Psychology of Marketing to Kids, Acuff, Dan S.; Reiher, Robert H. Ph.D.

Author Name    Acuff, Dan S.; Reiher, Robert H. Ph.D.

Title   What Kids Buy and Why: The Psychology of Marketing to Kids

Binding   Soft cover

Book Condition   Very Good

Type   Book

Edition   First Edition

Publisher   Old Tappan, New Jersey, U.S.A. Free Pr 1997

ISBN Number    0684834480 / 9780684834481

Seller ID   013440

Hardcover. Free Press, 1997, first. In very good condition, DJ has a small tear at bottom right front corner. Why 3-7 year olds love things that transform, why 8-12 year olds love to collect stuff, how the play patterns of boys and girls differ, and why kids of all ages love slapstick.

Price = 15.00 USD


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