Acuff, Dan S.; Reiher, Robert H. Ph.D.
Title What Kids Buy and Why: The Psychology of Marketing to Kids
Binding Soft cover
Book Condition Very Good
Edition First Edition
Publisher Old Tappan, New Jersey, U.S.A. Free Pr 1997
0684834480 / 9780684834481
Seller ID 013440
Hardcover. Free Press, 1997, first. In very good condition, DJ has a small tear at bottom right front corner. Why 3-7 year olds love things that transform, why 8-12 year olds love to collect stuff, how the play patterns of boys and girls differ, and why kids of all ages love slapstick.